To build
a good business relationship in the market, Kishore Biyani-led Future Group and global retail giant Amazon entered into a partnership to build on synergies of experience in online and offline businesses on Monday. Both partners will initially focus on Future Group's fashion brands and will subsequently cover all other categories.
a good business relationship in the market, Kishore Biyani-led Future Group and global retail giant Amazon entered into a partnership to build on synergies of experience in online and offline businesses on Monday. Both partners will initially focus on Future Group's fashion brands and will subsequently cover all other categories.
As you all know few days ago Biyani group has complained about e-commerce companies, particularly Flipkart, of undercutting the market and selling products at below their cost price. However, Future Group's current portfolio of over 40 brands will be retailed exclusively online through Amazon platform. Speaking on the partnership, Biyani said Partnership with Amazon will grip to the world’s most customer-centric company and it will enable us to leave-large, funds and innovation in technology to reach out to the set of consumers across India.
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Amazon.in is planning to partner Future Group brands in promoting the existing and new brands in markets. The company will explore the opportunities and accelerate new product development in categories.
