From past many years iOS was on top in terms of Ad Revenue generation when compared to others. But today as per Opera Mediaworks report, Android has kicked off iOS by making a new record in terms of Revenue Generation from applications. Even though the iOS devices has less traffic but the Revenue Generation was too high earlier.
That was due to paid applications and high in app purchases in iOS. But as the time passed, atlast Android has come up with more than 65.17% of traffic with 45.77% of revenue where as iOS has 22.34% traffic with 45.44% of revenue.
As per Opera's figures for the first quarter of 2015, Android had a 65.17 percent global share of mobile ad traffic, while iOS had a 22.34 percent share. In terms of ad revenue however, Android had a 45.77 percent share of the market, while iOS had a 45.44 percent share.
As per Opera's figures for the first quarter of 2015, Android had a 65.17 percent global share of mobile ad traffic, while iOS had a 22.34 percent share. In terms of ad revenue however, Android had a 45.77 percent share of the market, while iOS had a 45.44 percent share.
|
|
|
BlackBerry, Symbian, and Windows Phone accounted for 1.87 percent, 3.99 percent, and 0.16 percent of the global mobile ad traffic share respectively, and 1.96 percent, 1.27 percent, and 0.09 percent of the global mobile ad revenue share, respectively. Other platforms made up for the remaining 6.46 percent share of mobile ad impressions, and 5.48 percent of the global mobile ad revenue share.
Author : Shoeb Ahmad Fareed
Designation: Founder & CEO
Bio: A Technology Leninist who believes that success can only be achieved if one has a practical implementation knowledge. He is a Computer Science Engineer, a professional blogger and a debugger.
Bio: A Technology Leninist who believes that success can only be achieved if one has a practical implementation knowledge. He is a Computer Science Engineer, a professional blogger and a debugger.
