The competition in the Indian e-commerce market is increasing day by day. Leading e-commerce platform Flipkart announced that it is launching a new feature in its mobile app called ‘Image Search’. This feature will allow the user to upload any image to find visually similar products on Flipkart. This feature is currently in Beta stage and it will be available to Flipkart app users very soon.
This new feature will be available to users via an app upgrade. This feature will give Flipkart an edge over its rivals. This feature is aimed at fashion loving shoppers. This will let the users search for a product based on an image they might have seen or the dress they might have liked. To access this feature, the users can click a photo of the apparel or use a photo available on their mobile phones to search for fashion products of the same colour, pattern or style available on Flipkart. Moreover if you like a product on Flipkart, you can tap the image to find the range of similar products listed on the Flipkart.
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Punit Soni (Flipkart’s Chief Product Officer) said in the announcement: “Discovering a fashion product online varies from user to user and it is more complex as compared to other categories. A lot of fashion purchase decisions are done by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search and browsing time. Thus, making the overall product discovery and shopping experience simple.”
He also added that 75 percent of Flipkart users access it via their smartphones, so this feature is especially developed for Flipkart app.
He also added that 75 percent of Flipkart users access it via their smartphones, so this feature is especially developed for Flipkart app.
Author : Syed Mohammed Ameen
Designation: Associate Blogger
Bio: I am a computer science engineer who believes that there is no substitute to hard work, I am a technology freak and currently a Blogger at Techies Net.
Bio: I am a computer science engineer who believes that there is no substitute to hard work, I am a technology freak and currently a Blogger at Techies Net.
