The IT giant, Google, has now decided to introduce Hindi ads in Google’s AdWords. Consequently, AdWords will henceforth support Hindi advertisements across the Google Display Network. It would essentially mean that one can reach out to a vast online population of India through advertisements in widely spoken Indian language Hindi. As a matter of fact, around 500 million people around the world speak Hindi, and the present initiative would enable global advertisers to connect with one of India’s fastest growing online audiences.
AdWords advertisers can now build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media and video display ad formats. The Hindi ad formats, it is expected, will attract new customers with attractive and eye-catching advertisements in different ways. With the Google Display Network one can advertise in a variety of formats, ranging from text ads in different sizes to static and image ads and videos. This can be done quickly through free AdWords tools where one can – with the help of display ad builder - create free professional looking image ads pretty fast. This would be helpful for Rich Media Ads and Video Ads as well.
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This is an opportunity to all those who want to put ads on Google’s Display Network. They would however need to spare sometime at the beginning for deciding about their advertisement goals. The process would certainly help them make the most of the opportunities for improving the ads performance. Optimisation of Display Network campaigns can be done in several ways. These are through (a) organising the campaign by theme, (b) writing great quality ads (c) targeting the ads effectively (d) adjusting bids to find more customers and (e) monitoring the ads performance, etc.
The detailed guidelines would be available here.
The detailed guidelines would be available here.
Author : Syed Zafar Ahmad
Designation: Executive Editor
Bio: A freelancer with a flair for experimenting with innovative technology and electronic gadgets that could enrich the life of a modern common man, and a consultant in issues touching every-day life of a computer suave professional.
Bio: A freelancer with a flair for experimenting with innovative technology and electronic gadgets that could enrich the life of a modern common man, and a consultant in issues touching every-day life of a computer suave professional.
