Google – the first name which comes to mind on the net for various services that it offers to the internet users – has recently announced of a new advertising project named ‘Conversions API’. This will let business-units put up a comprehensive user profiles on the basis of not only the materials users search on the WEB but also what they buy outside their homes.
The new service would thus allow the advertising agencies to target users on the basis of what they do at the keyboard and in the Mall.
Google is of the opinion that targeting consumers on the basis of online information offers limited information and is incomplete, until coupled with real life data. It says on a blog of its ‘DoubleClick Search’ site: ‘We understand that online advertising also fuels offline conversions.
Google is of the opinion that targeting consumers on the basis of online information offers limited information and is incomplete, until coupled with real life data. It says on a blog of its ‘DoubleClick Search’ site: ‘We understand that online advertising also fuels offline conversions.
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To capture these lost conversions and being offline with your online world, we’re announcing the open beta of our Conversions API for uploading offline conversion automatically’. It further states that in-store transactions, call-tracking and other online activities can be inputted into Google to be combined with other information ‘to optimize your campaigns based on even more of your business data’.
The development is fraught with risk of security. While Google is not emphatic that all user data collected offline and online would stay secured, it is apprehended that with the mirroring of the real-life activities on the WEB, the privacy of individuals and others may be at the risk of infringement. It is therefore imperative for the internet giant to rethink on the issue, and come out with safeguards that would provide absolute protection to the users’ privacy.
The development is fraught with risk of security. While Google is not emphatic that all user data collected offline and online would stay secured, it is apprehended that with the mirroring of the real-life activities on the WEB, the privacy of individuals and others may be at the risk of infringement. It is therefore imperative for the internet giant to rethink on the issue, and come out with safeguards that would provide absolute protection to the users’ privacy.
