Yahoo's Revenue dropped last quarter by a great margin. So yahoo is planning to improve its revenue by buying digital video advertising service called as BrightRoll. According to Yahoo BrightRoll helps in placing the video Adds automatically on Computer or Smartphone. Which in turn can boost the revenue upto $100 million a year.
With this move Yahoo's CEO Marissa Mayor is looking to regain its spot against the Giant rivals like Facebook & Google in the Online Market. According to Mayor Tumblr, a Blog started by yahoo cannot bring much revenue to the Company. BrightRoll can help the Company by marketing through videos. Yahoo's worldwide Add Market dropped from 3.9 percent in 2011 to 2.4 percent. Yahoo has brought enough money from Alibaba Stocks and now expecting BrightRoll to be a hit.
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Mayor also said that Yahoo is looking to cut down its taxes on future sales of Alibaba Stocks. Facebook & Google has been rising their revenue by 20 percent. The reason behind this is Digital Marketing and reaching customers through it. Now Yahoo also adapted the same technique and looking to rise its revenue.
Author : Syed Mohammed Ameen
Designation: Associate Blogger
Bio: I am a computer science engineer who believes that there is no substitute to hard work, I am a technology freak and currently a Blogger at Techies Net.
Bio: I am a computer science engineer who believes that there is no substitute to hard work, I am a technology freak and currently a Blogger at Techies Net.
